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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 15/07/2019 14:42:05 • 1785 Views
ANALISIS CUSTOMER TRUST DAN CUSTOMER VALUE TERHADAP CUSTOMER SATISFACTION OVO PAYMENT STUDY KASUS DI WILAYAH JAKARTA BARAT)Created by :
MUHAMAD IRMAN ( 20180101469 )
| Subject: | CUSTOMER TRUST
CUSTOMER VALUE
CUSTOMER SATISFACTION | | Alt. Subject : | CUSTOMER TRUST
CUSTOMER VALUE
CUSTOMER SATISFACTION | | Keyword: | customer trust
customer value
customer satisfaction |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh customer trust dan customer value terhadap customer satisfaction produk OVO payment. Variabel independent terdiri dari (customer trust dan customer value) dan variabel dependent (customer satisfaction). Jumlah sampel yang digunakan dalam penelitian ini sebanyak 105 orang responden. Responden dalam penelitian ini adalah pelanggan OVO yang menggunakan OVO dalam 2 bulan terakhir di wilayah Jakarta Barat. Uji instrument yang digunakan dalam penelitian ini adalah uji validitas dan reliabilitas serta analisis data menggunakan analisis regresi linear berganda.
Hasil penelitian menunjukan bahwa Customer Trust dan Customer Value memiliki pengaruh yang positif dan signifikan terhadap customer satisfaction secara parsial maupun secara bersama-sama. Variabel Customer Value merupakan varaibel yang paling dominan dalam mempengaruhi Customer Satisfaction OVO Payment
| Contributor | : |
- R.A Nurlinda, SE., MM
| | Date Create | : | 15/07/2019 | | Type | : | Text | | Format | : | pdf | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20180101469 | | Collection ID | : | 20180101469 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@Perpustakaan Universitas Esa Unggul 2019
Publication URL :
https://digilib.esaunggul.ac.id/analisis-customer-trust-dan-customer-value-terhadap-customer-satisfaction-ovo-payment-study-kasus-di-wilayah-jakarta-barat-13150.html
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